Google Optimize shut down in September 2023. Since then, advertisers who used to test their pages for free face an uncomfortable choice: enterprise experimentation platforms priced at thousands per year, or no testing at all. For campaign landing pages, xsp.one offers a third way: stop running tests entirely, because the pages test themselves.
What Google Optimize made you do
Even free, Optimize required real work: form a hypothesis, build each variant in the editor, define the goal, launch the test, wait weeks for statistical significance, then manually apply the winner. Most accounts never ran more than two or three tests a year.
What xsp.one does for you
AI-generated variants
Headlines, arguments, structures: the AI produces your page variants from your brief, no editor to wrestle with.
Continuously reallocated traffic
The experimentation engine dynamically routes traffic toward converting variants using a Bayesian approach, without waiting for a test to end.
Zero maintenance
No script to install, no flicker, no tag to maintain: experimentation is native to the page hosting.
GDPR by design
Non-reversible technical identifiers and two-tier consent tracking: the system is built for the European framework.
The difference between testing and optimizing
A classic A/B test answers one question, then stops. Autonomous optimization never stops: every new variant competes against the previous ones, traffic follows performance, and your campaign page improves week after week. It is the difference between a measuring instrument and an engine.
Frequently asked questions
Does xsp.one replace Google Optimize on my existing site?
xsp.one is not a script for existing pages: it generates and hosts self-optimizing landing pages. For campaign pages, that is simpler and more effective than a separate testing tool.
Why a bandit instead of a 50/50 A/B test?
50/50 wastes half your traffic on the losing variant until significance. Continuous reallocation converts more while learning.
Is it GDPR compliant?
Yes, non-reversible technical identifiers and two-tier consent tracking, designed for the GDPR framework.
Your pages can optimize themselves
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