One URL, one page, one campaign, real leads
You have a website, an offer or an xsp.one page. You enter the address, your goal, the country and your budget. xsp.one prepares the ad, shows it to you on a real page, buys the media and measures what actually happens: how many people saw it, for how many seconds, how many clicked, how many got in touch.
The page is optional. Your campaign can point to any address. If it points to an xsp.one page, the whole journey from impression to lead is measured with nothing to install.
Launch my campaign See our formats on your website
How it works
1. The brief
Your address, your goal (awareness, traffic, leads or recruiting), your area and your budget, all on one page. The estimate updates with every change.
2. The ad
It is drafted from your website: headline, copy, visual, button. You see it in every format, on desktop and mobile, then you review it and fine-tune it.
3. Delivery
Once you have paid, your first campaign is reviewed by a person within {{campaign_review_hours}} business hours. The media is then bought on Display & Video 360, Google's buying platform, with a capped bid.
4. Results
Impressions, viewable impressions, attention seconds, clicks and leads, as the campaign runs. Then a public attention receipt you can share with your management or your client.
The formats
Six formats designed by SmartXSP, delivered and measured by the same technology. You don't have to choose: the assistant suggests the ones that serve your goal in your country, and you are free to change them.
| Format | What people see | Where |
|---|---|---|
| SmartNative | A native ad with headline, copy and visual, in the flow of articles | Open countries |
| SmartPulse | An animated visual revealed as the reader scrolls | Open countries |
| SmartCover | A full-screen takeover, for maximum impact | Open countries |
| SmartRead | A visual woven into the reading flow | Open countries |
| SmartSolar | An overlay format that appears on scroll | Open countries |
| SmartNative in-frame | The same native ad, in a standard slot: ideal to start with a small budget | Everywhere |
| Display | A responsive banner that stays in its slot | Everywhere |
Premium formats extend beyond the usual ad slot, so they only render well on websites we have qualified one by one. That is why we open them country by country, while SmartNative in-frame and Display, which stay within their slot, run everywhere.
The countries
| Status | Countries | Formats offered |
|---|---|---|
| Open | France, Belgium, Luxembourg, Switzerland | All formats |
| Opening | Germany, Spain, Netherlands | Formats that stay in their slot, then premium formats as soon as there are enough qualified websites |
| In-frame formats | Italy, Portugal, United Kingdom, South Africa, Canada | Formats that stay in their slot |
A country opens to premium formats when its list of qualified websites is broad enough to serve a campaign without compromising the rendering. We announce it here as soon as that happens.
Pricing
Two lines, nothing else.
The page
€99 excl. VAT to create it, then hosting based on traffic, from €{{hosting_from}} excl. VAT per month.
Optional. An AI-generated landing page, continuously optimised, that measures the whole journey from impression to lead.
The campaign
Your budget, all inclusive, from €{{campaign_min_budget}} excl. VAT.
Media, platform, ad preparation and measurement are all included, with no separate fees. The budget is prepaid by card; whatever is not spent comes back to you as credit.
A first campaign is capped at €{{campaign_max_first_budget}} excl. VAT while we get to know each other. Every payment comes with a Stripe invoice and an electronic invoice. The offer is for businesses only: 20% French VAT for companies established in France, reverse charge for EU companies with a VAT number.
Our commitments
A human review
The first campaign of every account is reviewed within {{campaign_review_hours}} business hours: the ad, the destination, the country. If we turn it down, we tell you why, and your budget stays on your balance.
Nothing wasted
Delivery stops when the budget is reached or on the end date. Whatever was not spent comes back to your account as credit for your next campaign, or is refunded on request.
A receipt, not a promise
Every campaign has its attention receipt: a public page summarising what was served and measured. It contains no personal data and is shared with a simple link.
Methodology
Campaigns are delivered and measured by SmartXSP, OursBlanc's advertising platform, which designed these formats. The media is bought on Display & Video 360 (Google). The figures you see are the ones SmartXSP measures on every impression:
- viewable impression: at least half of the ad on screen for at least one continuous second;
- attention: the seconds during which the ad is visible while the tab is active;
- click: a deliberate gesture on the ad;
- lead: a request received on your xsp.one page from the campaign.
The estimates shown before payment are ranges based on recent campaigns in the same format: they are not volume guarantees. The full methodology is published on docs.smartxsp.io.
Frequently asked questions
Do I need an xsp.one page to run a campaign?
No. Your campaign can lead to your own website or to any address. An xsp.one page also lets you track the visits and leads the campaign brings in, with nothing to install.
What budget should I plan?
From €{{campaign_min_budget}} excl. VAT, all inclusive. A first campaign is capped at €{{campaign_max_first_budget}} excl. VAT; the cap is lifted once a first campaign has been approved.
What happens to unspent budget?
It comes back to your account as credit, usable for any later campaign. You can also ask for a refund: we never do it automatically, only when you ask.
What if my campaign is turned down?
We tell you why, and your whole budget stays on your balance, or is refunded if you ask.
Which ads do you refuse?
Gambling and betting, spirits, medicines, adult content, weapons, unregulated crypto-assets and political advertising, as well as any unlawful or misleading content.
Who can launch a campaign?
Businesses: companies, freelancers, non-profits. We ask for your company name at sign-up, and for your billing details at the first payment.
Your next campaign starts with an address
Create your account, describe your campaign and see the ad before you pay.
Launch my campaign