Most campaign landing pages are non-compliant without knowing it: tracking fired before consent, form data stored without encryption or retention limits, US tools without a framework for data transfers. Compliance is not a cookie banner, it is an architecture. xsp.one built it in natively.
What the GDPR actually requires of a landing page
A campaign page collecting leads stacks up several obligations: a legal basis for each processing activity, freely given and provable consent for non-essential trackers, clear information for data subjects, security of collected data, a defined retention period, and a data processing agreement (DPA) with every processor touching the data. With a classic builder, every one of those items is your problem.
How xsp.one builds compliance in
Two-tier tracking
Without consent, only minimal, anonymized audience measurement runs, in the spirit of the regulators' exemption. Explicit consent activates enriched measurement, timestamped and stored as proof.
Non-reversible identifiers
Variant optimization relies on a daily, non-reversible technical identifier: no individual profile, no cross-site tracking.
Encrypted leads, controlled retention
Form data is encrypted at rest and automatically purged according to the retention period you define, per client.
Built-in DPA, EU hosting
The data processing agreement is part of the contract, and your pages run on European infrastructure: no extra-EU transfers to justify.
Why this is also a conversion advantage
A fast page, free of third-party tag swarms, with a clean consent flow, builds trust and converts better. And for agencies, delivering pages whose compliance is demonstrable (consent proof, records, DPA) becomes a commercial argument with clients who are increasingly demanding on the subject.
Frequently asked questions
Is a cookie banner enough?
No. Legal basis, proof of consent, data security, retention periods and a DPA are all part of real landing page compliance.
Can audience be measured without consent?
Strictly necessary, anonymized measurement can be exempt under regulators' guidance: that is xsp.one's first tier. Enriched measurement waits for consent.
What happens to collected leads?
Encrypted at rest, kept per configurable retention, covered by the built-in DPA.
Compliance without the project
Generate landing pages that are compliant by design, from page one.
Start for freeThis content is informational and does not constitute legal advice. For an analysis of your situation, consult your DPO or specialist counsel.